Below you can find links to some of the cases I’ve been working on during past years.
Designing Portals for the B2B
e-commerce Buy Now Pay Later service
This project was completed during my part-time engagement with Two, a fintech startup focused on developing B2B BNPL (Buy Now Pay Later) solutions. Among various offerings, Two was dedicated to constructing portals that would function as operational hubs for their merchants and buyers, enabling them to access and analyse data, track the purchasing activity or create orders.
Redesigning an Urban Mobility Customer’s App
Reby is a Spanish Urban Mobility service providing on-demand electric vehicles for shared use, with the aim of providing environmentally friendly transport solutions.
The brand was in a state of constant evolution, necessitating that both its physical and digital products adapt accordingly. In this article, I'll share my experience contributing to a comprehensive redesign of the Reby Customer's App. This endeavour encompassed a range of tasks, including the creation of a new design system from the ground up and the reevaluation of numerous existing user flows.
Improving the Traveller’s Experience of browsing the Product page on Hellotickets website
Introducing continuous discovery habits in Reby, an Urban mobility service
Hellotickets is a Madrid-based platform for travellers and the largest global marketplace of tours and experiences in Spanish, French and Portuguese. City passes are one of the best-selling products. We wanted to validate if by having some UI and information architecture improvements, clarifying usual doubts with this type of product, we could increase sales. By validating this concept, we could extend this type of initiative to other product categories.
In this article I’d like to share the experience of integrating the principles of continuous product discovery habits, the framework developed by Teresa Torres (and described in detail in her book), in Reby, an urban micro-mobility startup.
